As important as ‘big data' is, wireless users won't take the time to play 20 questions when joining or submitting registrations Going mobile requires a lot more than shrinking your website for a smaller screen—it demands a complete rethink of how customers will interact with your association, experts say. And with mobile adoption growing eight times faster than Internet use did, groups don't have years to fiddle with the technology. Busky Henry One group grappling with such reinvention is the $17 million-revenue Heart Rhythm Society based in Washington, D.C. "The last thing you want to do is spend 10 minutes registering on a mobile device," HRS EVP and COO Chris… Read More